FUNdraising Good Times
This month we introduce our new book How To Solicit a Gift: Turning Prospects into Donors. We wrote this book based on what we were hearing from our clients and hope it will help you in your fundraising endeavors. We also have three articles, marketing tips from Caterina Rando, fundraising news, new client spotlights, and people in the news. – Here’s to the joy of giving. – Mel and Pearl Shaw

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"With today’s increased competition for the philanthropic dollar you need to be prepared to get a “yes.” As a board member you can make a difference in how successful your organization is at fundraising. Read How To Solicit a Gift: Turning Prospects Into Donors." – Ray Johnson, Board Chair, SafeQuest Solano*.

New Year New Career – Looking for a new career? This three-part series is for you. Learn how your skills and experience can transfer into a fundraising career. Gain an overview of the different types of fundraising positions, the role of a fundraiser, and how to overcome your own stereotypes about fundraising. Includes resources for increasing your skills and experience.

Planning For The Future - How do you balance current fundraising needs with long term planning? Learn the questions that need to be integrated into the planning work of your board and leadership. Help ensure that your institution or organization has plans for supporting younger leadership, serving new populations and engaging retired baby boomers.

Fundraising and HBCUs – Read highlights from Dr. James Renick’s remarks on Presidential Expectations of Fundraising. Renick’s remarks can guide how comparisons are made between HBCUs and majority institutions. They can also help guide the role of the college president in fundraising, restructuring of alumni programs and the development of aspirational fundraising goals. Two part series.

Fundraising News
In December 2007 LeMoyne Owen College* was reaffirmed by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS), the accrediting body for public and private educational institutions. This was quickly followed by a $200,000 award from the Southern Heritage Foundation.

On January 14th Allen University* hosted a groundbreaking ceremony to celebrate the planned construction of a $16 million dollar Student Residence Center which will house 480 students in new state-of-the-art facilities.

New Clients
When reading about ground breaking health-related research you just may be reading about research conducted by the Kaiser Permanente Department of Research (DOR). Recent studies in the news include the connection between coffee and miscarriages, alcohol and breast cancer and autism risk and parents’ age. With 40 Investigators and over 450 support staff Kaiser’s DOR implements more than 250 research projects in a given year. When it comes to fundraising counsel, they retained Saad & Shaw.
 

In 2007 the 1st Annual Monterey Gospel Festival attracted 5,000 people to celebrate Mother’s Day weekend with two nights and two days of non-stop Gospel Music with the world's top Gospel Artists. This year they asked Saad & Shaw to create a Marketing and Sponsorship Plan to guide the festival’s growth. When you are ready to redesign your special event, create new cause marketing opportunities and increase revenue call on Saad & Shaw.

Knowing that preparation for a major fundraising campaign requires research the leadership of the Peralta Community College District called on Saad & Shaw to conduct a fundraising feasibility study. Let Saad & Shaw help you prepare for your campaign.

Creating a sponsorship program requires careful thought and consideration of the many benefits and potential challenges that can arise. Seeking experienced counsel in this area the National Higher Education Recruitment Consortium asked Saad & Shaw to prepare an interactive workshop to guide board members through the process. Whether cause marketing or board training Saad & Shaw can create a workshop to help your organization grow.

People in the News
Dr. Tom Crow, Chancellor of the State Center Community College District* in Fresno CA, is the winner of the 2008 Harold Haak Award for Educational Excellence. This award recognizes his outstanding contributions and commitment to a long-term effort to improve achievement levels and skills of young people attending colleges and campuses in Fresno and the surrounding region.

Ms. Eleanor Boswell-Raine, Associate Publisher of The Globe Newspaper Group will be the recipient of the Entrepreneur Award presented by Oakland/Bay Area Chapter of the National Coalition of 100 Black Women, Inc. Eleanor is the daughter of one of the original Great Debaters Hamilton T. Bosell, and co-author of the book "Prayers for Willie:  Pathways for Daily Living."

Join us in celebrating Dr. Crow, Ms. Boswell-Raine and the many professionals and volunteers who create positive social change on a daily basis.

* indicates Saad & Shaw client

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